Are you being found? For a website to be truly successful, it not only needs a professional, functional design; it must also be found on search engines. Getting ranked near the top of Google, Yahoo, or Bing for a keyword search should be a top priority for any insurance agent. Our job at Top Three Spots is to do everything possible to help you get ranked and capture your share of the market! Example search phrases
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"If getting results is what you need, we will give you an individual platform to stand on" Frequently asked questions Q: HOW MANY PEOPLE USE GOOGLE VS. YAHOO AND BING? In of February 2013, Google had 67.5% of queries while Bing had 16.7 %, and Yahoo had 11.6%. This has remained unchanged for the past years, making Google the best place to invest for best results.
Q: AM I GOING TO BE IN THE MAPS? Yes placement in Google, Yahoo, and Bing maps is included with all packages for no additional charge. Q: WHAT IS EXCLUSIVITY? We only work with one agent exclusively per city. Q: WHAT WILL IT SAY IN MY AD? You have complete control over what it says in your ad. Q: HOW ARE YOU GOING TO GENERATE CALLS FOR ME? By putting you in direct contact with your consumer. Q: WHERE IS MY AD GOING TO BE PLACED? At the very top of the page in the PPC section of Google. Q: WHAT WILL MY AD LOOK LIKE? We build ads according to what consumers are responding to. But you have complete control over your ad copy. |
Get pricing today |
Support at no additional cost |
$399 & up |
$0.00 Additional features - Customer Service |
Premier Placement |
You are assigned a search specialist |
Exclusive agent |
Campaign is live in 7-10 business days |
Directory listing submission to over 30 online directories |
We build each campaign around your individual needs |
Optional key words- Auto, Home, Life, State Farm, Allstate etc. |
You can change your keywords at any time |
Top 5 benefits of Google Adwords
Measurable
There’s an old marketing adage, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” With Google AdWords, every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc. It’s very easy to measure your return on investment (ROI). Having a dedicated team regularly optimizing your campaigns, fine tuning keywords/ads/ad groups will ensure your metrics improve over time. Cost effective One of Google AdWords’ primary benefits is that it’s extremely cost-effective. You only pay when someone clicks on your ad (i.e. you pay per click) and you determine exactly how much you want to spend. You can set your budget to $10 per day to $5000 per day; the options are limitless. More importantly, if you’re working with skilled professionals, your campaign performance will be optimized in a way where your cost per click will gradually decline over time. This means, you’ll be able to see an increase in traffic without increasing your costs!
Maximum Relevance
I often remind my clients that Google’s job is to present the most relevant and accurate results in response to a user’s search query. Advertisers who have large marketing budgets may not necessarily get the best positions on the search page, nor the best ranking. Why? Every single time a search term or keyword is put into Google’s search engine, an ad auction takes place. This ad auction determines the order of how the most relevant ads will be organized on the search results page. For example, if you are bidding $10 for the keyword “Toronto dentist” and your competitor is bidding $20 for the same keyword, your competitor’s ad wouldn’t necessarily be ranked above yours. Google takes into account several factors when determining the ad rank. If your Google AdWords campaigns generally have a higher click through rate than your competitor’s, then the probability of your ad being clicked is higher, and thus, your ad would be placed above the competitor’s. Similarly, Google takes into account your website and the page to which you’re directing the paid traffic (the landing page). If the quality of your website and landing page is more relevant to the search query than your competitor’s, then the user experience would be much higher for your ad than your competitor’s, and thus, your ad would be placed above theirs. This Ad Auction ensures only the most relevant ads are presented to the user and levels the playing field for all advertisers.
Highly Targeted
As an online advertiser, sophisticated targeting tools are essential to maximizing ROI with search marketing. Google AdWords’ targeting capabilities are quite sophisticated and provide advertisers various channels in which to fine-tune their campaign, including:
info derived from http://hellospark.com
There’s an old marketing adage, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” With Google AdWords, every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc. It’s very easy to measure your return on investment (ROI). Having a dedicated team regularly optimizing your campaigns, fine tuning keywords/ads/ad groups will ensure your metrics improve over time. Cost effective One of Google AdWords’ primary benefits is that it’s extremely cost-effective. You only pay when someone clicks on your ad (i.e. you pay per click) and you determine exactly how much you want to spend. You can set your budget to $10 per day to $5000 per day; the options are limitless. More importantly, if you’re working with skilled professionals, your campaign performance will be optimized in a way where your cost per click will gradually decline over time. This means, you’ll be able to see an increase in traffic without increasing your costs!
Maximum Relevance
I often remind my clients that Google’s job is to present the most relevant and accurate results in response to a user’s search query. Advertisers who have large marketing budgets may not necessarily get the best positions on the search page, nor the best ranking. Why? Every single time a search term or keyword is put into Google’s search engine, an ad auction takes place. This ad auction determines the order of how the most relevant ads will be organized on the search results page. For example, if you are bidding $10 for the keyword “Toronto dentist” and your competitor is bidding $20 for the same keyword, your competitor’s ad wouldn’t necessarily be ranked above yours. Google takes into account several factors when determining the ad rank. If your Google AdWords campaigns generally have a higher click through rate than your competitor’s, then the probability of your ad being clicked is higher, and thus, your ad would be placed above the competitor’s. Similarly, Google takes into account your website and the page to which you’re directing the paid traffic (the landing page). If the quality of your website and landing page is more relevant to the search query than your competitor’s, then the user experience would be much higher for your ad than your competitor’s, and thus, your ad would be placed above theirs. This Ad Auction ensures only the most relevant ads are presented to the user and levels the playing field for all advertisers.
Highly Targeted
As an online advertiser, sophisticated targeting tools are essential to maximizing ROI with search marketing. Google AdWords’ targeting capabilities are quite sophisticated and provide advertisers various channels in which to fine-tune their campaign, including:
- Location Targeting: Google AdWords allows you to target specific geographic locations i.e cities. For each ad campaign, you can select locations where your ad can be shown. With insurance it is best to choose locations such as you city and cities around your immediate location. More importantly, AdWords allows you to target people searching for or viewing pages about your targeted location, even if they may not be physically located in your target location.
- Time Targeting: AdWords allows advertisers to select specific hours during the day for optimal targeting.
- Remarketing: Google remarketing, also known as retargeting, has been chastised in the media for the excessive frequency and poor targeting of the ads. However, if the audience is grown and cultivated correctly, there is a huge advantage for advertisers to recapture their audience’s attention elsewhere. Retargeting involves showing paid ads to users based on their past web activity on your site. Remarketing allows advertisers to follow users and show ads to them across Google’s large network of partner sites on the Google Display Network. The best way to ensure these ads are targeted correctly is to build a remarketing list on Google AdWords. For example, you can create a retargeting list for visitors to your most popular product category and the remarketing tag tells AdWords to save visitors to your “Popular Category” list. You can then build an AdWords campaign with a specific message to show only to people in the “Popular Catgory” list. For more information on retargeting or remarketing on Google AdWords, please feel free to get in touch with us today!
info derived from http://hellospark.com
Top 3 Spots
2745 High Ridge Blvd #10
High Ridge, MO 63049
877-733-0475